Green Marketing and Purchase Behaviour of Generation Y-Consumers
نویسندگان
چکیده
منابع مشابه
Green: Marketing, Products and Consumers
The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products and green consumers. Nowadays, awareness on different environmental problems increased significantly and it is of global concern to reduce negative impact on the environment. In relation to this, there has been a change in consumption patterns. As a result, a new segment of consum...
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ژورنال
عنوان ژورنال: Mediterranean Journal of Social Sciences
سال: 2014
ISSN: 2039-9340,2039-2117
DOI: 10.5901/mjss.2014.v5n20p2785